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Then in the fall of that year the new 1913 model was introduced at the New York auto show.
Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages.
In 2005, General Motors re-launched the Chevrolet marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea.
The Chevrolet division has largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines.
In late 2010 General Motors began production of the plug-in hybrid Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe, which received multiple awards including the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year.Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis.The first C prototype was ready months before Chevrolet was actually incorporated.Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company.
Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors.