Good intro message on online dating
There is a lot of talk on small business websites about the importance of creating your own niche. A niche is a focused, targetable part of the market.
You are a specialist providing a product or service that focuses on specific client group’s needs, which cannot or are not addressed in such detail by mainstream providers.
In fact you get to create your best work for the people you like and work with the best – that’s a definite win-win!
Some soletraders are worried that they will only be known ‘as the person who does x’.
As you can provide an increasingly better service or product, based on your client’s needs, the chance is that you will get more repeat business – people will come back for more, and often will start spending more with you as the relationship grows.
So, it sounds like niche marketing is the way to go! You might like to be everything to everybody, but that’s just not possible in terms of your time, money and energy. If you narrow your focus and market you will be able to serve your clients much better, and you can focus on those people who need your products or services the most and get the most benefits of what you have got to offer.
And by the way, you don’t have to do this all by yourself!
Even if the updates are few and far between, the archives are here for others to enjoy.
Instead of the risk of spreading yourself too thin, and say that ‘everybody’ is your potential client niche marketing will help you to focus on a specific group of people, and what their specific needs and wants are.
Especially as a sole trader you won’t be able to serve everybody, so it is important to focus on what you do best and for a group of people who will buy what you create.
As this group is more targeted and smaller you will be quicker well known within this group of people.
Your visibility and profile will increase within this group, and it turns out we live in ‘a small world’!As it is easier for other to understand what you do and for whom it becomes easier to refer more and better clients to you, as you have build up trust and got more visibility and credibility, and it is clear what you specialise in.